Smart Summer Apparel, 1910s

When rummaging through some of my paper ephemera I came across this beautiful pamphlet I had completely forgotten about!   It’s undated, but it’s probably from the 19-teens (I’m guessing 1915-1918ish).  Here’s a few images, and I’ll follow up with more later.  It’s really cleverly designed.  It opens up to the two dresses here, then opens again to another layout, then to a very large layout.  Kind of like unfolding a map, but with pretty dresses inside!

Click on the image above for a larger version to read the descriptions.

Hope you had a great weekend!

7 Comments on Smart Summer Apparel, 1910s

  1. Evangeline
    July 18, 2011 at 10:44 pm (10 years ago)

    The clothes look a. 1916–the height of the bizarre “war crinoline.” I do, however, adore those traveling requisites!

    • wearinghistory
      July 18, 2011 at 10:46 pm (10 years ago)

      Thank you so much for the date, Evangeline!
      I love your blog :)

  2. Jennifer Rosbrugh
    July 19, 2011 at 3:56 am (10 years ago)

    I love mid-Teens fashions. Thanks for sharing!

  3. The Dreamstress
    August 5, 2011 at 12:18 am (10 years ago)

    I say 1916 too! It’s such a funny period – so many quirky details on the odd silhouette. The feathered pinwheel hat is the funniest of all. It looks more like a costume than real dress!

  4. thevintagetraveler
    August 15, 2011 at 3:14 pm (10 years ago)

    I’m crazy about this! I especially love the “Traveling Requisites”!

  5. Sarah Elizabeth Gallery Antiques
    August 24, 2011 at 10:40 pm (10 years ago)

    And the fabulousness of those SHOES! Almost 18th-century shapes, with shoe clips instead of latchets or buckles. I do wish Stern Brothers had sold those too!

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  1. […] I just realized I didn’t follow-up with more images of this lovely pamphlet.  The first post is here, if you missed […]