Catalog Inspiration: In Fashion Headlines with Hats- 1939-1940

Wow- I kind of fell off of the face of the planet this week! I didn’t realize I haven’t posted in quite a bit. Oops?  To make up for it, here’s a few pretty pictures of hats from the National Bella Hess Fall and Winter catalog of 1939-1940. I’ve been an an exceptional vintage hat kick lately, and making my mental wish list of hats I’d love to own someday. Hmm… a mustard yellow one, and a sporty little red straw breton, and  one with loud feathers and a jaunty brim… the list goes on…. and all from around the same era as these scans, preferably!  1939 and 1940 were exceptional years for hats, in my opinion.

I know I posted this recently on my Facebook page, but I wanted to give you all a heads up that I’ve got a TON (probably about 200) vintage knitting magazines that date from the late 40s until the 1970s that will be making their way up to my Etsy store. Most date from the mid 50’s through mid 60’s.  Keep an eye out if you like vintage knitting, and keep checking back ’cause it will take me a while to get through them all!

Hope you’re having a great week so far!

5 Comments on Catalog Inspiration: In Fashion Headlines with Hats- 1939-1940

  1. Mrs. Hude
    February 17, 2012 at 9:42 am (4 years ago)

    How very fun! My favorite would be the last one (F), “National Bellas Hess.” I dreamed last night I bought a vintage navy blue hat for $4.50… Quite a deal! But dreams are the worst of places to shop. Your merchandise never lasts too long…. ;)

    • The Dreamstress
      February 27, 2012 at 11:42 pm (4 years ago)

      Haha…love that! I shop in my dreams too and am always so dreadfully upset when I wake up and realise it didn’t really happen!

  2. Shona van Beers
    February 17, 2012 at 12:26 pm (4 years ago)

    Oh I know, hats are super! Why don’t we wear them nowadays? I’m not sure why they went out of fashion

  3. sak
    February 19, 2012 at 5:16 pm (4 years ago)

    The 30s and 40s are simply unrivaled when it comes to hats! The sleekness, elegance, drama and humor is so thrilling. I adore hats and actually wear one at least once a week. It’s funny; I get so many compliments on my hats from random people I meet during the day (on the subway, in the supermarket, at work). People anywhere between 5 and 95 have commented on how they like my hats (and I live in Sweden; let me tell you that Swedes don’t rush to talk to strangers). So I have to agree with Shona – why don’t we wear hats anymore?

  4. The Dreamstress
    February 27, 2012 at 11:44 pm (4 years ago)

    These hats are so fantastic. Late ’30s hats always crack me up – they are just so ridiculous! They remind me of the hat scene in Ninotchka. I’ve got a few of my Grandmother’s hats from this era, and they are all fabulous and quirky.