For Golden Days on the Beach, 1934

Mmm!  Summer swimwear! And 1930s swimwear at that! I thought you might enjoy welcoming Summer with these couple of pages from a 1934 catalog.  It’s almost impossible for me to choose a favorite from this page… A! No, G!, No, H!  Ok, I’ll take them all ;)

Check out these bathing caps!  Notice anything unusual?  Is that a marcel wave bathing cap I spy?  The “Bathing Beret” is also quite fun.  And check out the straps on the second pair of bathing sandals!

Not to neglect the kiddies- they’re looking pretty darn cute in their swimwear, and the adjustable straps on the “All-Wool Zephyr” is pretty cute!

Pretty please, won’t someone make a modern swimwear line and borrow these lines from the past to satisfy those of us who long for cute one pieces with an old timey twist?  And heck, sign me up for a marcel wave swim cap, while you’re at it, too.

16 Comments on For Golden Days on the Beach, 1934

  1. Jeanne Marie Tokunaga
    June 22, 2011 at 4:32 am (4 years ago)

    Flattering yet modest? No, no one’s making bathing suits like that. These are adorable!

  2. wacky tacky
    June 22, 2011 at 4:33 am (4 years ago)

    I thought you were just being indecisive. I thought I could choose a favorite, but A, G & H are amazing!

  3. Debi
    June 22, 2011 at 9:06 am (4 years ago)

    I think I am in love with A! LOVE the back!!!

  4. thevintagetraveler
    June 22, 2011 at 12:15 pm (4 years ago)

    I’ll take H, and the marcel wave bathing cap.

  5. Erin
    June 22, 2011 at 12:33 pm (4 years ago)

    Ha! Love the hair helmet swim cap. :) Those suits are gorgeous.

  6. Jill
    June 22, 2011 at 12:42 pm (4 years ago)

    I want C or G. Halter neck all the way for me! Marcel bathing cap! Brilliant!!!

  7. Stephanie
    June 22, 2011 at 1:09 pm (4 years ago)

    Yes, please! somebody make them and make them reasonably priced. I was at the mall a couple days ago and could not believe how much they were charging for such itty bitty pieces of fabric! Gack!

  8. Maggie
    June 22, 2011 at 2:30 pm (4 years ago)

    I love that they’re described as “all-wool”!
    My favorites are A and C, I think. What a great find!

  9. Hannah
    June 22, 2011 at 2:37 pm (4 years ago)

    Oh I want G and H, and the bathing beret. Wish we had proper summers in the UK!

  10. Heide from ApronHistory
    June 22, 2011 at 6:04 pm (4 years ago)

    Hmmm….. I would say C. But A is a close runner up! Love all the colors. I wonder what it would be like to swim in an all wool swim suit.

  11. Sydney
    June 22, 2011 at 7:56 pm (4 years ago)

    I love the 1930s swimwear, so appealing to the eye!


  12. Rozann
    June 22, 2011 at 9:06 pm (4 years ago)

    Lands End has some lovely swim suits–not cheap, but mine has lasted for years and the fit is fantastic. I met a woman at Iowa State University this spring who interned there and helped with the design and fit of the suits. They had real women come in and get measured so that the suits would fit real women, not just models. Many in their catalog are vintage/retro looking, and many are modest.

  13. Tammi Johnson
    June 22, 2011 at 9:27 pm (4 years ago)

    G is by far my favorite suit and the Marcel swim cap is amazing.

  14. Jen
    June 22, 2011 at 10:05 pm (4 years ago)

    They’re all so pretty! The “deep sun back” and the last one, with the adjustable straps, are my favourites…with a Marcel wave cap, please!

    How I do wish there were suits that looked like this available. These are quite chic and sexy!

  15. The Dreamstress
    June 24, 2011 at 1:49 am (4 years ago)

    Soooooo cute! I’ll take C – modest, halter, and green. Couldn’t get any better!

  16. Michelle Turner
    July 8, 2011 at 5:55 pm (4 years ago)

    I love the aqua suit with the black trim and buttons but they are all lovely. Want!!!